World foundation
Story bible, character canon, visual language, factual guardrails and the rules that make the world itself.
Grounded in place · approved by experts
Quest Group presents
Placeborn
Worlds born
from real places.
Since 2025, our central venture has been Placeborn: turning the animals, objects, science and history of remarkable places into persistent story worlds.
Built in PragueQuest Group a.s.Founded 1999
Placeborn is created and delivered by Quest Group a.s.
Prague, Czech Republic
01
Our present
A new kind of creative company
A real place already
contains a world.
Placeborn finds the characters, truths and tensions already latent in a place — then turns them into stories people feel, remember and return to.
02
What Placeborn creates
One world.
A lifetime of expressions.
Not a one-off campaign and not generic AI content. A coherent foundation that belongs to the place and can grow across formats, seasons and generations.
Flagship experience
One unforgettable film, trail, installation or digital encounter that makes the new world real.
Narrative · production · delivery
Living continuity
New chapters that remember what came before and give audiences a meaningful reason to return.
Visits · seasons · formats · memory
03
Where worlds begin
Places with something real to say
Different places.
The same human need:
to feel connected.
Attractions
A visit becomes a story families carry home — and a reason to return.
Zoos & nature
Real animals and habitats become characters worth understanding and protecting.
Museums & science
Knowledge becomes an encounter with wonder, consequence and memory.
Heritage
The lives held by a place feel present without losing their truth.
Technology changes.
The responsibility to ship remains.
04
Why Quest Group
Czech roots, world-facing ambition
Built by people who have
crossed every digital shift.
Quest Group is the Prague-based company behind Placeborn. Since 1999, we have moved from mobile networks to native apps, digital publishing and grounded AI — always with small senior teams and direct responsibility for the outcome.
A Czech joint-stock company and a direct partner for Czech organisations.
Storytelling craft supported by a model-independent production platform.
A senior core team, domain experts and specialised collaborators assembled around each world.
05
About us
The road to Placeborn
Twenty-seven years of
building what comes next.
Our history is not a portfolio attached to the new venture. It is the reason we can build it: repeated experience turning emerging technology into products used by real people.
1999
Quest Group begins
Founded in Prague at the beginning of a new digital era. The premise was simple: form a small, capable team around a real product problem and take responsibility for shipping it.
Quest Group a.s. · Prague
2001–2005
The mobile internet before apps
We created an SMS-based multiplayer world that brought more than 300,000 people together, then built mobile internet, photo and content services as colour screens and camera phones arrived. Our own distribution platform reached five European markets, supported by more than 10 million printed copies.
Eurotel / O2 Czech Republic · Own products
2008–2012
Publishing becomes an experience
When the iPhone and iPad changed media, we built native products for major German publishers: four paid iPhone apps for Rheinische Post, RP+ — an early iPad-only weekly with 100,000+ downloads and six media awards — and four apps for DIE ZEIT.
Rheinische Post Mediengruppe · DIE ZEIT
2018–2019
AI before the boom
JudRobot explored how machine intelligence could support legal practice before LLMs were ready. A year later, we built an AI-powered mortgage platform that compressed the journey from document scanning to approval into ten minutes.
JudRobot · Financial services
2021–2024
Infrastructure, trust and grounded AI
NFTown investigated decentralised infrastructure for companies. Ctrl AI then returned to a thesis we had carried since 2017: company AI should know the rules, show its sources and distinguish verified knowledge from generated interpretation.
NFTown · Ctrl AI
2025–
Placeborn
The threads converge: technology, cinematic craft, persistent worlds and the emotional power of real places. Placeborn is now our central venture — building story worlds for attractions, zoos, museums, science centres and heritage sites.
placeborn.com · A Quest Group venture
Quest Group × Placeborn
Does your place hold
a world of its own?
Tell us what makes it unlike anywhere else.
Start a conversation